100+ Best Hashtags for Instagram Followers [2023] (2023)

Are you looking for hashtags that can help you increase followers on Instagram? We have the best collection of hashtags for Instagram followers related to fitness, travel, fashion, reels and other popular niches.

100+ Best Hashtags for Instagram Followers [2023] (1)

This guide will teach you how to use hashtags to target your audience and gain real Instagram followers. We will also discuss the popular follow for follow strategy and cover some other questions related to the topic. Let’s get started!

Table of Contents

How hashtags can increase your followers

In case you’re unfamiliar with hashtags, they provide a way to categorize posts on Instagram and make it easier for other users to find your content. They are keywords or phrases preceded by a “#” sign. For example, #love or #reels.

Hashtags are an effective way to increase visibility and reach a larger audience. By using relevant hashtags, you allow your Instagram posts and reels to be seen by those searching for similar content. This will result in increasing your reach and the chance of getting more followers.

Hashtags have their own page which Instagram users can follow just like normal accounts. By tagging your post with a particular hashtag, you make it visible to everyone who follows that hashtag. This way, you get an opportunity to increase your followers on Instagram.

Follow for follow strategy on Instagram

You can also use another strategy called follow for follow to get follower on Instagram using hashtags. This is a popular tactic used by people to find other people with similar interests who might be willing to follow each other.

To put it another way, follow for follow strategy needs you to use popular hashtags like #followforfollow, #followback, #likeforlike etc. These hashtags indicate that you are willing to follow other accounts if they follow you first. That’s how it grows your Instagram followers.

Top 10 trending hashtags for Instagram followers

These are the top 10 trending hashtags on Instagram to get followers –

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Trending no.Hashtag

#followers #follow #followforfollow #instadaily #instagram #followback #likes #likeforlikes #likeforfollow #followforfollowback

Copy the top 10 trending hashtags for Instagram followers from above

Best hashtags to get followers on Instagram

100+ Best Hashtags for Instagram Followers [2023] (2)

If you want to use follow for follow strategy to increase your followers on Instagram, these are some of the best hashtags that you can use –

#followforfollow #follow4follow #followme #followbackteam #follow #f4f #followers #following #followback #teamfollowback #me #love #follows #instadaily #likeforlikes #followforfollowback #me

You can also include other popular Instagram hashtags with above ones –

#trending #reels #reelsinstagram #viralvideos #instagood #fyp #explore #foryou #explorepage #bhfyp #fashion #picoftheday #love #photography

Best Instagram hashtags to get travel followers

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If you post content related to travelling on Instagram, you should use travel-related hashtags in your reels and posts. By doing so, you will be able to target people who are interested in travelling, nature and all. This will help you to get genuine and authentic followers. Below we have shared some of best Instagram hashtags to target travel lovers –

#travel #travelgram #travelphotography #instatravel #traveling #wonderlust #adventure #nature #travelling #travelblogger #landscape #traveller #travelgram #instatravel #traveladdict #explore #travellife #traveldiaries #travelawesome #natgeotravel #travelholic #travelbug #worldtraveler #ilovetravel #earth #beach #sunset #sunrise #traveltheworld #explore #mountains #trip #india

Best Instagram hashtags to get fitness followers

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Fitness influencers have become a popular trend on Instagram. Many people look up to Instagram for fitness inspiration and motivation. There is a wide variety of content related to fitness, from simple workout routines to nutrition tips and advice.

Using hashtags related to the specific type of fitness content you are posting, such as #yoga or #weightlifting, can help attract followers who are more likely to be interested in your content. Here are some of the best Instagram hashtags that you can use to get fitness followers.

#fitness #exercise #crossfit #health #gym #gymmotivation #model #workout #motivation #training #gymlife #fitnessmodel #healthy #like #muscle #follow #instagram #trainer #fitnessjourney #inspiration #motivation #lifestyle #sport #abs #fashion #weightloss #fit #fitnessmotivation #healthylifestyle #love #bodybuilding #vegan #yoga #ripped

Also read: 100+ Best performing fitness hashtags for Instagram

Best hashtags to get fashion followers on Instagram

Fashion topics have a huge following on Instagram. People are constantly looking for inspiration when it comes to style and fashion. Instagram provides an easy way for them to discover new trends and looks.

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By using hashtags that are relevant to the fashion industry such as #ootd and #fashionblogger, you can get your content seen by the desired audience. Here are some of the best Instagram hashtags to target followers in the fashion niche –

#picoftheday #ootd #style #fashion #instafashion #portrait #vintage #styleblogger #mensfashion #model #photooftheday #fashionstyle #photography #instagood #fashionblogger #instadaily #outfitoftheday #aesthetic #black #bhfyp #beauty #beautiful #fashionweek #nike #adidas #reebok #gucci 

Best Instagram hashtags to target food lovers

Food lovers tend to follow and engage with food-related content on Instagram. If you want to grow as a food blogger, using relevant hashtags and incorporating keywords related to food in your posts will help you target this audience. Below we have shared the most popular Instagram hashtags in this niche –

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#food #foodporn #foodie #foodblogger #foodphotography #instafood #foodlover #cooking #recipes #foodies #restaurants #dinner #breakfast #dessert #chocolate #yummy #foodstagram #delicious #vegan #homemade #foodtravel #foodlovers #chef #foodgram

Trending hashtags to get followers from Instagram reels

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The use of hashtags can help you reach a wider audience with your Instagram reels. In addition to using hashtags related to your content, you should also use trending hashtags. As these hashtags already have a lot of people searching for them, they will help you to get more exposure on your reels and attract more followers.

#reels #reelsinstagram #explore #foryou #trending #viral #love #instagood #explorepage #tiktok #reelitfeelit #reelsindia #instadaily #foryou #viralvideos #foryoupage #trend #style #trendingreels #instareels #reel #reelsviral

Also read: Top trending viral hashtags for Instagram reels

Top 10 trending hashtags with the most followers on Instagram

If you are looking for the top trending hashtags on Instagram that have the most number of posts and followers, here’s a list –

  1. #love
  2. #instagood
  3. #fashion
  4. #photooftheday
  5. #art
  6. #beautiful
  7. #photography
  8. #happy
  9. #picoftheday
  10. #tbt

Tips to get followers on Instagram using hashtags

Now let’s have a look at some effective tips that you should keep in your mind while selecting the best hashtags for your Instagram posts with the sole purpose of gaining followers –

  • Use only relevant keywords that are related to your content. Make sure they are popular and have enough followers.
  • Use a combination of popular and niche hashtags to find the right balance. This can help you reach a wider audience while still targeting the people you want to reach.
  • Use a limited number of hashtags only. Too many hashtags can make your content look spammy and cluttered.
  • Do your own research. Consider looking at the hashtags that other people are using in your niche. You can also use hashtag research tools.
  • Target a more specific audience. It is important to know what audience you want to target before picking up the best hashtags for getting Instagram followers.
  • Don’t use the same set of hashtags on all posts. Using the same hashtags on every post can make your posts look repetitive and spammy, and it won’t help you reach new audiences.
  • Avoid using banned and low quality hashtags. Doing so can cause your post to be filtered out of search results, resulting in a negative impact on your engagement and reach.

There is no doubt in the fact that hashtags can help you attract new followers and expand your reach. However, this is only possible if you use them strategically. Make sure to implement our hashtag tips to get the best results.

Should you use follow for follow hashtags?

The answer to this question depends on the goals of your Instagram strategy. Generally, it is not recommended to use follow for follow hashtags, as this can draw in people who are not genuinely interested in your content.

Follow for follow hashtags can be a useful tool for getting more followers on Instagram, but it is important to be judicious when using them. You could end up with a lot of low-quality followers that won’t engage with your content.

If you are looking to build a genuine and engaged audience, using follow for follow hashtags is not the best approach. Instead, focus on finding hashtags that are relevant to your content and engage with users who are interested in what you have to offer.

Frequently asked questions

Do hashtags increase followers?

Yes, hashtags can help you gain followers on Instagram. When people search for a specific hashtag, your post has the potential to show up in their search results, and this can lead to more followers.

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What is follow for follow strategy on Instagram?

The follow for follow is a strategy used on Instagram where users follow each other in the hope that the other person will follow back. It is often used by people to gain more followers on their profiles.

How to see what hashtags someone follows on Instagram?

Simply go to their Instagram profile page and tap on the Following option. After that, switch to the Hashtags tab and see the list of hashtags they follow. You can also look at their posts to see what hashtags they use. This will give you an idea of what kind of content and topics they are interested in.

Is follow for follow a good strategy to get followers on Instagram?

While it may help you get some followers in the short term, it does not necessarily lead to long-term success. It also doesn’t guarantee that the followers you gain will be engaged and interested in your content, which is important for building a strong and engaged community.

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How many hashtags should I use on Instagram?

Generally, it is recommended to use a maximum of 10-15 hashtags per post. If you use more than that, you might look spammy, which may cause your post to get overlooked.

How to follow hashtags on Instagram?

To follow a hashtag on Instagram, go to the search bar and type in the hashtag you wish to follow. When the hashtag appears, click on it and a page will open with all the posts related to that hashtag. At the top of the page, click the “Follow” button. You will now see posts related to that hashtag in your feed.

How many hashtags can I follow on Instagram?

You can follow as many hashtags as you want. Instagram hasn’t specified any limit on following hashtags. However, if you follow too many of them, you may look spammy and this can also fill up your news feed with unnecessary posts.

Can you get banned for using hashtags to gain followers on Instagram?

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While using hashtags to gain followers is not against Instagram’s Community Guidelines, using certain unethical strategies to grow your account quickly can put you at risk. In the worst-case scenario, it can also lead to your account being temporarily banned or even permanently deleted.


So these were some of the best hashtags to gain followers on Instagram. We have covered all major categories and niches including travel, fashion, fitness food, reels, and more. You can copy these hashtags and use them on your Instagram posts and reels for free. Make sure to pick only those hashtags that are relevant to your content. In case you have any queries, feel free to share them in the comment section below.

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