How To Create a Google Ads Account - The HOTH (2023)

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Looking to get started advertising on Google?

Google Ads is a useful paid tool for digital marketing that can be used to boost traffic and conversion rates.

Google Search ads are paid search results shown with regular search results. When someone searches on Google, the results shown on the front page are authoritative pages (based on SEO) and paid ads.

Not sure where to start? That’s OK! We’re going to break down the necessary steps for creating and setting up a Google Ads account so that you can dominate in paid search with your Google Ads campaigns.

This step-by-step guide will help you sign up for a Google Ads account and give you some helpful tips and tricks to get you get started with your first ad campaign.

Creating A new Google Ads Account

1. Go to Google Ads homepage and click on either of the “Start Now” buttons.

How To Create a Google Ads Account - The HOTH (1)

2. Log into your existing account or create a new Google Ads account. This email can also be linked to your Google Analytics or Google Ads manager account.

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3. After you login or create a Gmail account you will see this page below.

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4. For the purpose of creating and setting up a new account. You will want to click “Experienced with Google Ads?” link. This will take you out of the campaign creation.

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5. One more time, Google will prompt you to try and create a campaign with your manager account. Click the link below that says “Create an account with a campaign”

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6. Confirm your business details (Billing country, Timezone, and Currency). Google may autofill this data for you.

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7. Now your account is created!

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Make Sure Billing Is Setup

You cannot run ads without billing being set up. Make sure to double check that the correct billing information is inputted.

It’s also best to make sure that your contact details are current as well such as your phone number and address. If you decide to use this account to sign up for other business tools such as Google Business Profile, then having correct details will help with ranking.

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1. Log into your Google Ads Account

2. Click the “Wrench” icon in the top navigation

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3. When the drop down appears click on “Billing & Payments”

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4. Review the billing page, add your business info, and credit card information if needed. On the bottom there are Terms of Services that must be read and accepted. Finally, hit submit on the bottom of the page.

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How Do You Step Up Your First Ad Campaign?

You’ve created your Google Ads account. Now what?

Time to create your first campaign.

Google is fairly user-friendly. Which is a good thing, because paid advertising can sometimes be confusing.

Here’s a simple guide to setting up your first campaign:

  1. First, you need sign in or have account access to Google Ads.
  2. On the left-side menu tab, click on “Campaigns.”
  3. Click on the plus tab, then select “New Campaign.”
  4. Choose your advertising goal for your first campaign.
  5. Then choose your conversion goals and click “Continue.”
  6. Pick your campaign topic and click “Continue.”

There, you’re all set to begin your campaign!

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If you want to create more than one ad campaign, you have options to create ad groups for your business. Another great way to make sure your ads actually get clicks is by optimization.

Google Ads optimization is an important process. It involves improving your account, campaigns, keywords, targeting, and ads. By optimizing your Google ads, you can minimize cost while still boosting traffic and sales.

So, consider that when creating your first ad campaign. Keywords and other SEO methods do make a difference when optimizing your Google Ads.

Is Google Ads Account Free?

Google Ads (previously Google Adwords) is free to create, start, and begin your campaigns. Google Ads is a pay-per-click advertising service (PPC) that has a functionality that only costs you money when someone clicks on your ad. This method is a great way to save on advertising, so you aren’t spending thousands of dollars on ads that outweigh the rewards.

One great tool to use if you’re on a budget is cost-per-click bid (CPC). CPC bidding campaigns allow you to set a maximum cost for your PCP. It basically just lets you set a maximum amount that you’re willing to pay per click. Using this option is fantastic if you have a certain goal in mind for your ad in google search.

PPC management tools can cost you anywhere from $15 to $800 dollars a month. Whereas CPC services can cost you only a dollar or two per click.

Traditional advertising can cost your business thousands of dollars. Using basic PPC or CPC is the perfect alternative for someone who is on a budget or just starting out with a small business.

Why Use Google Ads?

Google is the most used search engine in the world. With well over 7 billion searches a day, you are bound to get more than a few hits on your ad with the right keywords and SEO methods.

Not only are potential customers using Google to ask questions or search for products, but your competitors are using Google ads, and that means you need to as well.

Using Google Ads is also a great way to bring in the right audience from google searches. Leads are great, but qualified leads are even better. Using the most relevant keywords for your ad campaigns will boost your phone calls, traffic, sales, and overall business.

Studies suggest that nearly 80% of companies focus on Google ads for their PCP content. This statistic proves that paid ads boost your business, sales, and traffic.

If you’ve already tried using different PCP services in the past and aren’t sure if Google will work for you, don’t give up just yet. There are many tips and tricks you can use to get back on track.

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Google Ads Tips and Tricks

So, how do Google ads actually work? Well, it’s all part of basic SEO and SERPs. What Google search engine results show all depends on authority and keywords.

Good ads make a huge impact on your audience. Statistics suggest that 90% of consumers say that ads influence their decisions when buying a product or service.

If you want people to click on your ad to be taken to your service or product, then you need to be fully optimized with your landing page and Google ads campaign.

Here are a few tips and tricks to help get you started:

  • Use targeted keywords meant for your audience
  • Research your keywords and keep them relevent
  • Utilize your SEO
  • Conversion tracking and metrics
  • Use Google Smart Campaigns
  • Use Google Ad extentions

Targeted keywords are a make it or break it concept. Having the best keywords for your audience can generate sales. However, using the wrong keywords or none at all can damage your chances of making money from ads.

You can also use Google’s smart ad campaign to do some of the work for you. All you need to do is input a description of your business, add relevant keywords and Google does the rest for you. It’s a neat tool to try and see if it works for your business.

Using conversion tracking and metrics is also an important step in keeping track of what works and what doesn’t. Utilizing basic SEO methods are vital when creating Google Ad campaigns.

Google Ads has a ton of different extensions you can use to help create the best ad campaign. You can use a phone call, image, price, promotion, and location extension. These add-ons can offer your potential customer a wide variety of ways to see, explore, and contact your business.


Once you’ve followed these steps, your Google Ads account will be setup and ready to be put to use! You’ll soon be ready to reach your advertising goal.

Get started with us today and sign up for a free account!

If you need some advice with SEO or with optimizing your Google Ads account, schedule a call with one of our experts now! As always, we’re happy to help.


How do I create a new Google ad account? ›

In Google Ads, sign in to your existing Google Account or create a new one.
  1. Click Create an account without a campaign to skip campaign creation.
  2. Confirm your business information, including billing country, time zone, and currency.
  3. Click Submit to complete your account setup.

Can I create Google Ads for free? ›

When you advertise with Google Ads, you'll link your online ads to your website. If you don't already have a website, you can create one for free. If you don't want to create a website, you can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.

What is the minimum deposit for Google Ads? ›

There is no minimum spend on Google Ads, but it's nearly impossible to benefit from a $2 or $5 as a daily budget.

How do I set up Google Ads 2022? ›

How to run Google Ads, step-by-step
  1. Switch to expert mode.
  2. Pick your campaign type.
  3. Set up your campaign.
  4. Set your ad schedule.
  5. Pick your location and language.
  6. Determine your budget.
  7. Select your bidding strategy.
  8. Add your keywords.
21 Mar 2022

How much is a Google ad per month? ›

What costs from Google Ads can I expect?
CPC (Google Search Network)$1 to $2 per click
CPC (Google Display Network)$1 or less per click
Professional Google Ads Management$350 to $5000 or 12-30% of ad spend per month
PPC Management Tools$15 to $800 per month
1 more row
6 Apr 2022

How do I open an ad account? ›

Create an Ad account.

Navigate to the 'Ad Accounts' tab, select the blue 'Add' button, and click 'Create a New Ad Account'. From the drop down menu select 'Create a new ad account'. Simply name your ad account, select your business page, enter your time zone, currency, and the payment method.

Do Google Ads pay you? ›

Even better, Google will pay you for clicks, impressions, and other interactions with the Google ads you'll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense.

How do I start Google Ads for beginners? ›

  1. Sign in to your Google Ads account.
  2. On the left-side menu, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Select your advertising objective for the campaign.
  5. Scroll down, then choose your conversion goals and click Continue. ...
  6. Choose your campaign type and click Continue.

Can I set up Google Ads myself? ›

To create your Google Ads account, you'll need an email address and website for your business. Even if you don't have a website, you can still advertise on Google using Smart campaigns – the default Google Ads experience for new advertisers. You can also create your first ad in just 15 minutes.

What happens if I dont pay Google Ads? ›

What happens if you don't pay Google Ads? In the event of nonpayment, your account will be suspended. In addition, your credit card information and your personal contact information will be flagged; unless you pay Google, you won't be able to add new Ads accounts or access any paid services.

Can I withdraw money from Google Ads account? ›

Sign into your Google AdSense account and head to the Payments section. Select 'Add payment method' Choose 'Transfer to bank account' Enter your bank account information, making sure to enter details exactly as they appear on your bank statement.

Do Google Ads charge daily? ›

You might see that your advertising costs each day are a little higher or lower than what you set for your average daily budget. If you do, don't worry -- over a month-long billing cycle, you won't be charged more than your average daily budget would've allowed for over 30.4 days.

How much do Google Ads cost 2022? ›

So, how much does Google charge for ads? Google Ads pricing varies and is determined by several factors. However, the average Google AdWords cost per click is between $1 and $2 on the Search Network(search results).

How do you make money from Google Ads? ›

You can connect a Google AdSense account to your search engine to make money on contextually-relevant ads placed into the search results. Advertisers compete for placement in the search results, and when someone clicks on one of their ads, you can make a portion of the revenue.

How can I get $500 ads on Google? ›

The $500 Google Ad credit for new accounts created through Ampd works by spending $500 then getting up to $500 in Google Ad credit. If your account qualifies for this credit, Google will automatically apply this to your account and your ad spend will draw from the credit.

What is cheaper than Google Ads? ›

Amazon also offers other types of ads, like display, video and audio, that will also appear on different websites in their ad network. As far as the cost of advertising goes, it is generally a cheaper option than both Google and Facebook, with the average CPC for shopping ads being around the $0.40 mark.

Can anyone set up a Google Ads account? ›

To create your Google Ads account, you'll need an email address and website for your business. Even if you don't have a website, you can still advertise on Google using Smart campaigns, the default Google Ads experience for new advertisers.

How do I start an ad with no money? ›

No Advertising Money? Here Are 10 Helpful Solutions
  1. Offer Social Media Promotions. ...
  2. Register Your Business with Online Accounts. ...
  3. Send Out Press Releases. ...
  4. Create a Referral Program. ...
  5. Follow-up with Old clients. ...
  6. Attend Free Events and Conferences. ...
  7. Provide a Free Incentive to Turn People into Leads. ...
  8. Work on a Blog.

Do you need a Google Ads account? ›

Google AdWords, now Google Ads, is a system for online advertising of products and services on Google. For such advertising, you need your online account and website to link. Sign up and creating an account with this system is free and easy, taking only couple of minutes.

How much does Google pay per 1000 views? ›

For 1000 views Google AdSense pays from $0.10 and $0.30.

How much you can earn from AdSense for 1000 pageviews also depends on the content you provide, website category, the amount of website traffic, how ads are set up in Adsense to pay the most per thousand views, and where users are located.

How much does Google ad pay per click? ›

One of the key benefits of Google Ads is that advertisers can have full control over their bids and pay as much as their traffic is worth to them.
Google Ads Cost by Industry.
IndustryAverage CPC (Search)Average CPC (Display)
Consumer Services$6.40$0.81
Dating & Personals$2.78$1.49
12 more rows

How can I earn fast money? ›

Other Ways To Make Money Quickly
  1. Become a Ride-Share Driver. Average income of up to $377 per month. ...
  2. Make Deliveries for Amazon or Uber Eats. ...
  3. Become a Pet Sitter or Dog Walker. ...
  4. Get a Babysitting Gig. ...
  5. Install Christmas Lights for the Holidays. ...
  6. Become a Home Organizer. ...
  7. Help With Home Gardening. ...
  8. Assist With Deliveries or Moving.
19 Nov 2021

Is Google Ads difficult? ›

There are many challenges to learning Google Ads and creating a successful campaign. Some of the more common problems are failure to determine your audience and keywords correctly, difficulty describing what makes your business unique, missing information, and a website that doesn't work well on mobile devices.

Is running Google Ads difficult? ›

Google Ads isn't necessarily easy to learn. If you're just starting out, navigating the tool can be complicated. You need to understand how bidding works, figure out keywords you should target, and invest time into monitoring how your ads are performing and making adjustments whenever needed.

Can I click my own ads to make money? ›

Yes, you're welcome to view your own pages without generating invalid impressions. Simply viewing your pages yourself will not jeopardize your account's good standing. However, please continue to avoid clicking on any ads, and don't reload your pages excessively.

Which is cheaper Google Ads or Facebook ads? ›

Facebook Ads are a little cheaper than Google Ads. A business in the apparel industry might have to pay a mere $0.45/click on Facebook. The most expensive types of businesses to run ads on Facebook would be insurance and finance. The average CPC for them is still only $3.77.

Do you have to pay monthly for Google Ads? ›

Signing up for an account is free. You'll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we'll provide reports and insights so you can track your ad's performance and costs.

Why is Google charging my bank account? ›

The charges are totally bogus but appear to be coming from Google and Google Play, and typically there's more than one on your credit or debit card.

Why did Google Ads charge me $50? ›

When you create a new Google Ads campaign, your account is automatically charged $50 to cover the costs of creating your campaign. This $50 is not a charge for using Google Ads - it's simply a one-time fee to help cover the costs of creating your campaign.

Does AdSense automatically pay you? ›

The AdSense payment cycle is monthly. As long as you've completed the steps to get paid, we'll issue a payment between the 21st and the 26th of the month. During this time, you'll find a line item appear on your "Transactions" page indicating that your payment is in progress.

Does Google Ads require credit card? ›

Form of Payment: Credit, Debit or Bank Account

You can make payments with a credit or debit card, or a bank account, but direct debits from a bank account can be a bit more work to set up and can take additional time, as well.

How much do ads cost? ›

The average cost per click for most verticals is $2-$4, while more competitive industries like lawyers, insurance, and loans can cost $50 per click!
PlatformAverage CPCAverage CPM
Facebook Ads$1.35$8.60
Instagram Ads$3.56$8.96
Twitter Ads$0.38$6.46
LinkedIn Ads$5.26$6.59
3 more rows
26 Mar 2021

Why is Google Ads expensive? ›

Competition. First and foremost, competition is the main force behind the high cost of Google's PPC advertising program. As you might expect, there are countless businesses and individuals who would love to have the coveted top spot on Google's search results.

What's not allowed in Google Ads? ›

Inappropriate content. We value diversity and respect for others, and we strive to avoid offending users, so we don't allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.

Which ads is the best ads in Google? ›

Best Google Ads Examples 2021
  1. Upwork: Tell Users Why You Rock. ...
  2. Click: Give Users Confidence. ...
  3. Fasthosts: Lure Users In With Deals. ...
  4. Direct Line: Tell Users Why You're Unique. ...
  5. Apple: Always Promote Yourself. ...
  6. Injury Lawyers 4 U: Differentiate Yourself From The Competition. ...
  7. JBL: Use Ratings To Boost User Confidence.
17 Mar 2021

How do I master Google Ads? ›

  1. Set goals. Before you start any type of digital marketing campaign, you need to set goals. ...
  2. Figure out your target audience. ...
  3. Conduct keyword research. ...
  4. Create effective Google Ads. ...
  5. Set your budget. ...
  6. Update your landing page. ...
  7. Use remarketing to boost conversions. ...
  8. Get your Google Ads PPC advertising off the ground with WebFX.

How long will my Google Ads run before I get a sale? ›

On average, Google will review most ads within one business day. (But it has been known to take longer than one business day). The good news is there is a way to get your ads approved faster. You simply need to follow Google's guidelines.

Can I create another Google Ads account? ›

Create an account from your manager account

Sign in to your Google Ads manager account. From the page menu on the left, click Settings, then click Sub-account settings at the top of the page. Click the plus button . Click Create new account.

Can I have 2 Google ad accounts? ›

Keep in mind that up to 20 Google Ads accounts (including manager accounts) can be associated with a single email address. But if you're managing more than 20 accounts, or want to easily monitor performance or track conversions across accounts from one place, a manager account is probably the best option for you.

Can I create 2 ad accounts? ›

You can only add one ad account from your personal Facebook account into Business Manager. Instead, you can create a new ad account in Business Manager or you can request access to another ad account.

Can I delete my ad account and create a new one? ›

When you close your ad account your primary payment method is removed, your ads are turned off and the closed account won't be able to publish new ads. To create new ads with this ad account, you need to make it active. Deactivating an ad account doesn't make room for new ad accounts.

How many ads account can I create? ›

There are limits to how many ad accounts you can use and how many people can use an ad account. You can manage up to 25 ad accounts.

How many types of Google Ads account? ›

There are three basic types of Google Ads: Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that's similar to yours. Display Network campaigns – usually image form, these ads appear on websites or apps that your customers ...

What are the three types of Google Ads? ›

About ad formats available in different campaign types
  • Text. Description: Words only.* ...
  • Responsive. Description: ...
  • Image. Description: ...
  • App promotion ads. Description: ...
  • Video. Description: ...
  • Shopping ads. Description: ...
  • Call-only ads. Description:

Does Google Ad Manager cost money? ›

Google Ad Manager is a helpful tool for advertisers who run several ad accounts and campaigns. Google Ad Manager is free to use and can increase your ad effectiveness and ROI. This article is for business owners and advertisers who want to use Google Ad Manager to optimize their Google Ads campaigns and grow revenue.

Are Google Ads worth it? ›

Google Ads can be worth it for small businesses. There are a ton of benefits advertising on Google can offer including the ability to reach targeted and motivated audiences, a pay-for-performance pricing model, and an easy-to-track ROI.

Can I run Google Ads for multiple businesses? ›

Yes, you can use one AdWords account to advertise multiple websites, but we don't recommend doing so. There are many reasons why advertisers might want to send traffic to multiple websites from a single AdWords account.

Can I run ads from different ad account? ›

You can copy an ad from one ad account to another by using the export and import feature. To do so you will have to export it from one ad account and import it into another.

What is an ad account? ›

What is an Active Directory account? An AD account is a username and password that you can use to access computing resources on computers joined to a particular domain -- in this case, SAS.

How do I create ad account without Business Manager? ›

Click the blue “Add” button to open the dropdown menu. Select “Create a new ad account”. Alternatively, at this stage, you can choose to “Add an Ad Account” or “Request Access to an Ad Account” using the ad account ID, as long as no other Business Manager has ownership of this account.

Can I create same Google account after delete? ›

Yes you could create the new account and attempt to transfer your data from the old account, but only some things in a Google account are transferrable.

Can we permanently delete Google Ads account? ›

How to cancel your account. Go to your Google Ads account Preferences. Click the Account Status section to expand it. Click Cancel my account.


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